Le Festival — 2010

From 15th June to 15th August 2010, in the streets of Cannes.
From 25th June to 25th August 2010, at the Palm Beach Casino.

DESIRES AND PLEASURES...

The International Festival of Fashion Photography, a unique rendezvous dedicated to fashion, takes place in Cannes for its eighth consecutive edition.
Monumental pictures are exhibited in the town: in the Croisette in Cannes, as in the heart of the neighbouring palm grove, the Port Canto rose garden where is presented, as each year, the Festival guest of honour’s work as well as an exhibition of his/her large format printings.

This year, the International Festival of Fashion Photography is pleased to invite the great fashion photographer Jacques OLIVAR whose graceful work indicates a great personality. In the meantime, the Palm Beach Casino, main partner of this event, hosts on its cymas the 2010 selection of contemporary photography creation. Ninety fashion photographers from different backgrounds present their creations on 1 m x 1.50 m printings. On the terrace of the Palm Beach Casino, a selection of 32 photographs among Jacques OLIVAR’s work shows the great strength of his
pictures, printed on 3 m x 3 m sheets and put on spotlighted structures, so that the exhibition can be seen day and night. The jury of the 2010 edition of the International Festival of Fashion Photography is composed of key figures belonging to the world of photography such as Olivier BENSIMON, artistic director, Fred RAWYLER, artistic director, Jean-Luc MONTEROSSO, director of The European House of Photography in Paris, and Eric COLMET DAAGE, Photo Magazine editor. They will give three awards according to the creativity, imagination and daring of the artists’ work – their ability to fire one’s imagination.

The 2010 Fashion Photography Special Prize will be awarded to a confirmed artist and another 2010 Fashion Photography Prize will be given to a Young Talent.
This year, the festival will give for the first time the 2010 Beauty Photographer Prize. Fashion photography, freeing itself from the pages of the magazines for the monumental open-air exhibition gallery, fully blossoms and asserts itself as the real creation of an artist and of desire, whether seductive or provocative, from the viewpoint of the walkers, the professionals, or the fashion and art photography amateurs.